Get a coach who truly cares about your progress.

With our proprietary Team Aita Coaching Model we will ensure you are well on your way to reaching your weightlifting, powerlifting or supertotal goals!

Join our 1-on-1 custom coaching and get access to:

  • Your personalised program made to help you reach your goals
  • Weekly Adjustments to make sure your training is always on point
  • Direct contact with your coach via the True Coach app
  • Expert Feedback on your Technique every time you train
  • Regular video calls regarding your training, goals and more!

Are you stuck in your lifting and not sure what is the right way to move forward?

Training and programming is complex and even when you think everything is going well it can all turn around quickly.
Failing lifts and not making the kind of progress you want can be frustrating...
It's hard to know whether it's because of your technique, programming, lifestyle factors of a little bit of everything.

Wouldn't it be nice to have someone with your best interest at heart always in your corner?

Someone who can tell you when to push and when to back off...
Someone who can navigate you through a competition prep and make sure you are in your best shape on the day that matters most...
Someone who's done it so many times they can see all the pitfalls coming before they even become a problem...
Someone who can save you from the mistakes and struggles so you don't have to learn everything the hard way?

Meet your coach

Jo Ann is a Masters World Champion in both Weightlifting and Powerlifting and a World Masters Champion.
She was mentored and coached by Max personally and has since gone on to coach Weightlifting and Powerlifting at the highest level herself.
She is also the creator of Womens Strong School - a program designed to help women get stronger and gain more confidence.

What made you want to become a coach?

have often found myself in leadership and teaching roles, due to my compassionate and detail-oriented nature.
I wanted to connect with and encourage people of all backgrounds and strength levels to pursue their strength goals and dreams, whether it be women of any age who have never touched a barbell and want to gain strength to free themselves of knee or back pain or an athlete breaking an American Record or making a World Team.
I have had a tremendous amount of success rehabbing my own injuries over the past 20 years in pursuit of my dreams and pride myself in keeping my lifters healthy and injury-free.
I find it rewarding to pass on my knowledge to all who are interested in improving themselves and their quality of life, whether as competitive elite athlete or as people of all genders who wish to feel empowered, confident and strong!

What clients do you work best with?

I’ve primarily worked with women and also people of all genders who are detail-oriented, committed and have a positive outlook.
For 10 years, I have run a highly successful strength program based on the powerlifting movements called Women’s Strong School, where I support women of all levels, from brand new beginner to elite athlete, focusing on addressing weaknesses, nutrition and building confidence in and outside the gym.
My other favorite client is the competitive athlete who wants to dial in the details from proper weight cut and recomposition at meets, to addressing technical or programming flaws in weightlifting, powerlifting or ST.
Recently, I started working with high-touch clients who need extemely personalized coaching.
This level of coaching is at a premium price and is something I offer for those who want a premium experience!

What separates your coaching from other coaching offers out there?

My expertise as a competitive weightlifter & powerlifter for nearly 20 years gives me the confidence and experience to train at an elite level and stay healthy as a masters lifter.
Having started in strength sports at the late age of 33, and breaking both Open World Records in Powerlifting (age 42) and Masters WRs in Weightlifting at the age of 47, I know how to continue making PRs and stay healthy for many, many years!
Also, having not had this type of coaching when I started, I pride myself in teaching proper technique, prehab and rehab so that more lifters can stay injury-free and have a successful and life long career, whether it be competitively or having fun staying strong into old age!

Is your coaching appropriate for people of all experience levels?

Aboslutely YES!!!! From brand new beginner to Elite athlete! I love working with them all!!!
I know this will work for you. I've seen it transform hundreds of recreational and professional lifters.
That's why I'm backing it up with a no-questions-asked 30-day money back guarantee.
If you for whatever reason decide my 1-on-1 coaching is not a good fit for you I will happily give your your money back.

No questions asked!

Schedule a FREE consultation to see if you'd be a good fit!

Frequently Asked Questions

I'm an experienced lifter is this for me?
I'm a beginner lifter is this for me?
I'm a masters lifter is this for me?
I'm a Crossfit Athlete is this for me?
I am not a competitor, is this for me?
How often are the form checks?
How often are the video calls?
How should I film my lifts?
How many days per week do I need to train?
What equipment do I need?

Spots are limited to ensure a high quality coaching experience - schedule your free consultation today!

Have additional questions?

Send us an e-mail using the contact form